By Michael Utvich
The content development graphic illustrates the concept of the circular page. Rather than presenting the content development process as a sequentially ordered process, the circular page presents different points of entry to the topic. So you may begin developing an interactive content concept starting from any of these points - and then building it by referencing and brainstorming from the others.
Additional coverage on the circular page and other interactive writing techniques will begin in Section 3 of the column.
The information, story, or other material that you wish to feature in a CD-ROM, Web or other interactive medium.
The group or groups of individuals to whom your content is targeted. Audience definition should include rough demographics (e.g. age, sex, level of education, geo, etc.) but could also include psychographic-based preferences that will help you create features of interest.
The interactive actions you design to involve the audience in the content. Interactive design must include effective and interesting things for the audience to do, including navigate through the content, search for specific points of interest, react to surprise or Easter egg components.
The core spark or flashpoint that interests and involves the audience.
For Web sites, the business approach - often expressed as who pays? For example, a site on restaurants might be designed so the advertisers pay to be in the site, or for the users to pay for information they receive.
The graphical look, feel, and appearance of an interactive environment. Artwork and atmosphere are key in setting the mood and involving the user.
© Michael Utvich 1996
Index of Resources